We can understand that traffic over a website can be created using various Digital marketing tools and techniques. But, how can we quantify and calculate the amount of traffic generated, performance of a particular website, the sales earned by a company and so on. Well, this is possible with the help of Google analytics only. From number of conversions to probable aspects, everything can be deduced with the help of Google analytics.

Who said survival in the online era is easy. Hard to say, it’s a heart throbbing journey from quality assurance to quantity analysis. Each aspect of a website is being taken care of including metrics to transactions and conversions to catchers with a deep sense of the implementation of analytical powers and abilities. Google analytics is used for achieving all this. Undoubtedly, it is a wonderful service offered by Google to create a very simple dash board for